InvestSMART is a digital wealth platform and despite being digital its success lies in its human touch. Your relationship with money is deeply personal, from how we earn it to how we spend, save and invest it. And so, with the individual in mind, we designed our service.
Support: When you need to speak to a person you can
We are a digital wealth platform that uses the "digital" aspect to enhance our human support. There is always a knowledgeable real person to help you when you need, through our content, help centre, webinars, on-site chat, dedicated client only inbox and old-fashioned phone calls. It's not by accident our support is mentioned more than anything else in our reviews.
Fees: Your money is working for you not anyone else
It is unusual for a financial service provider to make a song and dance about its fees. But when you are the first provider to introduce a capped fee, instead of being a negative, it becomes a positive. 0.55%pa is a low management fee compared to the average and we take that a step further and cap it at $550pa. What this boils down to is more of your money generating growth and income for you.
Returns: Your returns fund your lifestyle, make sure they're working efficiently
You'll notice the InvestSMART portfolios are all compared to peers. This means the average return of all other funds that are aligned to the same industry standard benchmark as our portfolios. Why? Because these are viable alternatives that you could invest in. We aim to outperform the average of our peers by the differential in our fees. You'll notice the gap to peers at the start is small, but if you compound that difference year after year, you will notice that gap grows significantly. We keep our costs low, keeping more in your account compounding for you.
Independence & Trust: The best investment options for you, regardless of the ETF provider
Our Investment Committee is 100% independent of product issuers and have built careers in markets over decades and they distill that experience into our service. Their independence sees our portfolios hold the best ETFs to meet our clients' needs, regardless of who issues the ETF.
Security: Peace of mind that your assets are securely held
You are the legal owner of your investments with InvestSMART. All accounts have their own HIN in the client's name. Additionally, two-factor authentication is used for any portfolio changes.